Retail Lending Academy


The Retail Lending Academy is the foundation of Retail Product Management with its 18 modules. The Lending Academy is a highly user-friendly and easy-to-master learning material.  The Retail Lending Academy offers a wide range of knowledge and ensures that the participants will have the same language and understanding of Product management. The Retail Lending Academy is a self-learning tool for Product Managers, which allows participants to learn at their own pace.

Product management is an important function in a commercial bank. This organisational function is strategically driving the development of the product portfolio of the organisation. This is one of the reasons why it can be mentioned as the cradle of the organization’s development.

Product management combines the objective of maximizing sales revenues, market share, and profit margins. The product management is an active part of the initiation of a new product concept through to the readiness and commercial launch of new products.

Product management drives the business case and justification to start new product development and has an active role throughout the steps and or stages to develop, test and launch a new product. Product management is also involved in product change and lifecycle decisions and planning.

Course structure

The Lending Academy is a self-learning tool for Product Managers, which allows participants to learn at their own pace. The applied training techniques in the Lending Academy will be the combination of the following

  • online material,
  • case studies,
  • tests and exams.

Each module consists of several chapters and at the end of each chapter, you will find at least three multiple-choice questions (or other types of review activities, such as a sorting/selection task). These questions and review tools will ensure that the learners are immediately given feedback on how to master the chapter.


  1. Introduction to Product Development
  2. Product Development Process
  3. Testing your Product - Piloting
  4. Product Launch
  5. Underwriting
  6. Risk Management
  7. Collection
  8. Retail Provisioning
  9. Profitability
  10. Pricing
  11. Marketing
  12. CRM Campaigns
  13. Customer Segmentation
  14. Business Management Process
  15. Sales
  16. Product Management
  17. New to bank customers
  18. Operations

For the Hungarian version of this description click here.

For further information please contact us:
Veronika Lakatos, +36/1 224 0703